Movie The Terminal: Steven Spielberg’s Rare Comedy Flick Rediscovered!

I consider it a happy accident that I found this movie titled ‘The Terminal’ (2004) directed by Steven Spielberg on a streaming platform. My surprise was beyond measure when I saw the genre written in the details of the movie-comedy! Well, it need not simply be my ignorance about this great filmmaker; because in most of Spielberg’s bios or filmography the said movie is never highlighted or talked about even though the movie was a commercial success. ‘The Terminal’ tells a delightful story of a character called Viktor Navorski from Easter Europe (indicating the Russian Republic) who arrives at New York John F Kennedy airport on a private mission only to find that in the meantime his native (fictional) country Kakrojhia had undergone a military coup and a new government had taken over. Since the US was yet to recognize the new government Viktor’s passport had become invalid and the airport supervisor took away all his documents including the passport refusing to allow him enter New York city or to go back home. Viktor Navorski, played by none other than the greatest of actors Tom Hanks, cannot speak much English and goes through a series of hilarious misfortunes during his nine-month stay at the terminal. We’ll come back to the movie a bit later.

Steven Spielberg had become a household name in the US after his blockbuster ‘Jaws’ in 1975; and if he was still not a household name in most other countries like India his ‘Close Encounters of the Third Kind’ in 1977, ‘Raiders of the Lost Ark’ in 1981, ‘ET the Extra Terrestrial’ in 1982, his creation of the franchise ‘Indiana Jones’ from 1984 and his two huge productions ‘Jurassic Park’ and ‘Schindler’s List’ in 1993 have made him more than that, almost a living legend of world cinema. Spielberg is said to be the most commercially successful director of Hollywood till date with almost each of his films achieving box-office hit status, critical acclaim and Academy Awards nominations and awards. He has earned three Oscars two of which are as Best Director for ‘Schindler’s List’ and ‘Saving Private Ryan’ (1998) and one Best Picture Oscar for ‘Schindler’s List’, apart from 7 nominations as Best Director. His movies have earned an incredible 133 Academy nominations and 34 Oscars in various categories, apart from the BAFTA and Golden Globe awards. His other major awards include Cecil B DeMille Award and the AFI Life Achievement Award. Steven Spielberg at 74 years of age now has not retired yet and still making movies taking temporary breaks at times.

Watching the ‘Jaws’ and ‘Jurassic Park’ had been a most exhilarating experience for most Indians like me and through such films we could understand the painstaking efforts, often risking his own life in the difficult shooting, taken by the director-no doubt at all that he made his first movie experiment at the tender age of 12 thus dedicating his whole life to the art and making world cinema all the more richer as well as entertaining. After working for a few years in the New Hollywood era that included several Television Episodes and minor films for Universal Studios he got his game-changing break in ‘Jaws’ in 1975 when he was just over the age of 30. Spielberg, rightfully, refused to make a sequel to ‘Jaws’ as those sequels made by other filmmakers could never match the unique original that still sends shivers down the spine. He did make a sequel though for ‘Jurassic Park’ titled ‘The Lost World-Jurassic Park’ in 1997 as the writer of the original came up with his second book, and that movie was also a commercial and critical success.

It somewhat follows from the narrative above that most of us always considered Spielberg as a serious filmmaker who earned huge commercial success too for his universally appealing storytelling and dedicated efforts. We could never possibly imagine he could make a movie in the lighter genre of comedy. Perhaps, it was just an experiment for this great filmmaker, and he did it beautifully too-getting inspired by a true event in the Paris airport, creating interesting characters including a romantic angle and erecting a huge filmset in the lines of the JFK airport of New York.

Now, coming back to ‘The Terminal’, the 2-hour and 9 minutes movie does not have a single dull moment tickling your funny bones all the time with Tom Hanks stumbling along with his brilliantly cultivated broken Russian or Bulgarian English while handling the obsessed airport supervisor, the security guards and the various desk officials. His character gets emotionally involved too with an airhostess played by Catherine Zeta-Jones, an Indian cleaner, a lady desk official with whom a canteen boy was romantically attached and various other delightful characters and episodes. Hanks’s character Viktor also helps a native of his region out of a tangle by his intelligent use of interpretation deceiving the aghast supervisor. The film also keeps up the suspense on what exists in the tin box that Viktor frequently takes out fondly that the supervisor who has been bent upon getting rid of him either to the police or to the FBI wants to know desperately. Such delicious elements had better be left for all those who would also like to rediscover this comedy-drama movie made by one of the legendary directors-producers-writers of world cinema.

Read More

Internet Banking: Relevance in a Changing World

Surprising, but true – Internet-based activity is not the preserve of the young “digital native” generation alone. A 2008 survey says that Generation X (those born between 1965 and 1976) uses Internet banking significantly more than any other demographic segment, with two thirds of Internet users in this age group banking online.

Gen X users have also professed their preference for applications such as Facebook, to share, connect and be part of a larger community.

This is some irony in this, since online banking, as we know it today, offers minimal interactivity. Unlike in a branch, where the comfort of two way interaction facilitates the consummation of a variety of transactions, the one way street of e-banking has only managed to enable the more routine tasks, such as balance enquiry or funds transfer.

It’s not hard to put two and two together. A clear opportunity exists for banks that can transform today’s passive Internet banking offering into one that provides a more widespread and interactive customer experience.

It is therefore imperative that banks transform their online offering, such that it matches the new expectations of customers. Moreover, Internet banking must journey to popular online customer hangouts, rather than wait for customers to come to it.

There are clear indications that the shift towards a “next generation” online banking environment has already been set in motion. It is only a matter of time before these trends become the norm.

Leveraging of Social Networks

Forward thinking banks are leveraging existing social networks on external sites to increase their visibility among interested groups. They are also deploying social software technology on their own sites to engage the same communities in two way discussions. Thus, their Internet banking has assumed a more pervasive persona – customers are engaging with the bank, along with its products and services even when they’re not actually transacting online.

Heightened visibility apart, banks can gain tremendous customer insight from such unstructured, informal interactions. For example, a discussion on the uncertain financial future among a group of 18 to 25 year olds could be a signal to banks to offer long term investment products to a segment that was previously not considered a target. Going one step further, a positive buzz around a newly launched service can create valuable word-of-mouth advertising for the business.

Collaborating through Web 2.0

The collaborative aspect of Web 2.0 applications has enabled banks to draw customers inside their fold more than ever before. Traditional methods such as focus group discussions or market research suffer from the disadvantages of high cost, limited scope and potential to introduce bias. Feedback forms merely serve as a post-mortem. In contrast, Web 2.0 has the ability to carry a vast audience along right from the start, and continue to do so perpetually. Thus, an interested community of prospects and customers participate in co-creating products and services which can fulfil their expectations.

The pervasiveness of Web 2.0 enables delivery of e-banking across multiple online locations and web-based gadgets such as Yahoo!Widgets, Windows Live or the iPhone. This means next generation online banking customers will enjoy heightened access and convenience

A New York based firm of analysts found that 15% of the 70 banks tracked by them had adopted Web 2.0, a number of them having done so within the last 12 months.

Standard Chartered Bank employees connect with their colleagues through Facebook and use the platform to share knowledge, clarify questions and participate in discussions on ongoing company activities.

Bank of America, Wachovia Bank and Commonwealth Credit Union have built a presence within interactive media to create awareness and keep up a dialogue with interested communities. They have employed a variety of methods, ranging from creating YouTube communities to launching campaigns on Current TV, a channel in which viewers determine content.

Personalisation of Online Banking

Vanilla e-banking divides customers into very large, heterogeneous groups – typically, corporate, retail or SME, with one type of Internet banking page for each. That’s in sharp contradiction to how banking organisations would like to view their clientele. Banks are moving towards customer-specificity, almost viewing each client as a “segment of one”, across other channels, and online banking is set to follow suit. For instance, a specific home page for home loan customers and another for private banking clients could well be a possibility in future.

Interestingly, National Bank of Kuwait had the foresight to do this several years ago – they enabled customers to determine which products they would view and access, and were rewarded with a dramatic increase in online transactions.

Money Monitor from Yes Bank allows customers to choose their landing page – for example, they can set “all transactions”, “net worth” or “portfolio” as their default view. Other features include the ability to categorise transactions as per customers’ convenience and the printing of custom reports.

Empowerment Online

Beyond doubt, Internet banking has created a more informed, empowered class of customers. This is set to climb to the next level once customers are allowed to proactively participate in many more transaction-related processes. The Internet has already made it possible for customers to compare product loan offerings, simulate financial scenarios and design custom retirement portfolios. Going forward, they would be able to consummate related transactions – which means, after comparing interest rates, they could originate a loan online, and once secured, they can begin to repay it online as well.

Portalisation

The emergence of Web 2.0 technology coupled with banks’ desire to personalise their e-banking to the highest degree is likely to result in “portalisation” of Internet banking. The idea of banking customers being able to create their own spaces online, filled with all that is relevant to them, is not that far-fetched. Customers can personalise their Internet banking page to reflect the positions of multiple accounts across different banks; they could include their credit card information, subscribe to their favourite financial news, consolidate their physical assets position, share their experiences with a group and do more – all from one “place”.

Money Monitor enables customers to add multiple “accounts” (from a choice of 9,000) to their page. Accounts could be savings or loan accounts with major Indian banks, or those with utilities providers, credit card companies, brokerage firms and even frequent flyer programs. Users can customise their pages as described earlier.

As banks seek to develop their Internet banking vision for the future, in parallel, they will also need to address the key issues of security and “due defence”. While it is every marketer’s dream to have customers work as ambassadors, adequate precaution must be taken to prevent the proliferation of malicious or spurious publicity. Therefore, before an individual is allowed to participate in a networking forum, he or she must have built up a favorable track record with the bank. The individual must be a recognized customer of the bank, having used a minimum number of products over a reasonable length of time. Qualitative information about the person’s interaction with the bank’s support staff (for example frequency and type of calls made to their call centre, outcome of such interaction and so on) may be invaluable in profiling the “right” type of customer who can be recruited as a possible advocate.

Collaborative Web 2.0 applications may necessitate opening up banks’ websites to outside technology and information exchange with third party sites, raising the spectre of data and infrastructure security. A robust mechanism of checks and balances must be built to ensure that the third party sites are secure, appropriately certified and pose no threat to the home banks’ sites. Likewise, before a third party widget is allowed to be brought on to a site, it must have passed through stringent security control.

Due diligence must be exercised before permitting users to place a link to another site to guard against the possibility of inadvertent download of malicious software, which could, in the worst case, even result in phishing originating from the banks’ sites.

It is equally important for a bank to guard its customers against invasion of privacy, data theft or misuse. The concept of portalisation envisages deploying technology to bring information from other banks’ or financial service providers’ websites into the home bank’s site. The home bank must ensure that its customers’ personal or transaction related information, which may be shared with the other providers, is not susceptible to leakage or outright misuse.

Banks will do well to partner with an Internet banking solution provider which has not only the expertise to translate their vision into a cutting edge e-banking experience for the user, but also the foresight to define boundaries for safety. With security concerns adequately addressed, next generation Internet banking is full of exciting possibilities. Banks that seize the opportunity may find that Internet banking can become a means of differentiating themselves from competitors, rather than a mere cost cutting tool. Clearly, providing a more powerful and interactive e-banking experience, is the way forward.

Read More